The Brexit Bridge
Already fragilised by the consequences of Brexit and the fragmentation of global supply chains, the UK economy fi nds itself in an even more vulnerable position, as rampant inflation, provoked by the UK Government’s emergency measures and subsequent sanctions on Russia, threatens to cause short-term instability as well as likely long-term damage to the UK’s attractivity for business investment and commerce. In this context, FairValue Corporate & Public Affairs’ unique offer for the UK market, “The Brexit Bridge”, aims to provide tailor-made solutions to the specifi c challenges faced by both British and European companies, so that they are able to prepare for and overcome the industrial and commercial upheavals to cross Channel trade and investment that lie ahead.
Business Bridge
Redeployment of industrial companies in the United Kingdom, Europe and internationnaly:
- Market risk analysis: evaluation of the financial, industrial and commercial impact on the activities of the company and its ecosystem.
- Reorganisation of the value chain: by studying which stages of production or distribution represent a point of friction, and how to optimise them.
- Partial or total relocation: with a view to circumventing value chain barriers and redistributing certain activities in other EU countries or in Africa.
- Restructurings: prevention and management of social risk via crisis communication support.
- Search for industrial partners: to facilitate trade and make industrial and commercial processes more fluid for companies affected by Brexit.
- Mergers & Acquisitions: search for investors and/or financial partners.
Reglementary Bridge
Anticipating, managing and countering regulatory obstacle related to Brexit in London and Brussels:
- Regulatory and economic impact assessment: to measure the legislative and regulatory risk associated with new regulations (internally or in bilateral trade agreements).
- Political and legislative monitoring: focus on legislative texts being prepared related to Brexit, and on current political events, in order to better anticipate and analyse the issues at stake for the client.
- Lobbying and advocacy: to defend the interests of businesses vis-à-vis authorities and decision-makers in Brussels and, if necessary, at national level.
- Network-building: to ensure that the entire relevant ecosystem, including political decision-makers, media and economic stakeholders, is aware of the issues faced by the client, and to increase the visibility and political weight of the organisation’s interests.
- Legal recommendations and compliance: to ensure compliance with new UK regulatory requirements.
Communication Bridge
Assisting businesses in the relations they have with their audiences in order to respond to the various image and influence needs they may encounter:
- Brand strategy: a long-term plan that focuses on the development of a successful brand in a specific environment.
- Change management: to federate internal teams around a new company project that gives a new perspective to the organisation.
- Press relations: to obtain qualitative and quantitative press coverage for the company and to establish a real relationship with its public.
- Public relations: integration of the company in its economic, social, cultural and political environment, for instance via events and public speaking opportunities.
- Crisis communication: a positive approach to conflict resolution, that includes bridging antagonisms and calming dialogue with the various stakeholders.
- Personal branding: enabling the development of a clear and effective personal communication strategy of one’s professional identity.
